Walmart has developed plans that involve the creation of its own cryptoasset, launch collection non-fungible token (NFT) collections, and (yes, you guessed it) enter the metaverse, per reports citing filings made with the American Patent and Trademark Office.

CNBC reported that Walmart, which was one of the first major retailers to explore the use of blockchain technology in its supply chains, filed a number of trademark applications last month, indicating the firm wants to produce and sell virtual items including electronic devices, toys, sports goods, and grooming products.