The electronics behemoth Samsung has taken its second major step into the world of the metaverse and non-fungible tokens (NFTs) in the space of a week, unveiling a new temporary store in the virtual world of Decentraland (MANA).

In an official post, the firm noted that it had made the announcement at the Consumer Electronics Show (CES) in Las Vegas, Nevada – and that its store would be named Samsung 837X. The company called it “a ground-breaking metaverse experience adapted from the company’s flagship New York City location.”