Technology giant Apple reportedly does not intend to follow Meta (formerly Facebook) and other tech companies in their metaverse push — instead, the company’s “mixed reality” headset will be focused on shorter periods of gaming, communication, and content consumption.

“I’ve been told pretty directly that the idea of a completely virtual world where users can escape to — like they can in Meta Platforms/Facebook’s vision of the future — is off limits from Apple,” said in a newsletter Mark Gurman, a Bloomberg reporter who has a history of accurate reporting on Apple’s product plans. He did not reveal his sources.